Marketing In Action Workshop

What is Marketing In Action?

Marketing in Action is about putting marketing theory into practice. The program is split into a combination of workshop and live theory sessions. With specific cases, the participants are given real life challenges to apply the concepts that they have learned in theory sessions.

Topics Covered

» Marketing Strategy » Marketing Tactics » Branding Strategy » Marketing Plan » 2 Workshops

Who Should Attend?

Marketing is not a function of only marketers but it is a concept that needs to be utilized in everyday life. Students from: » Final Year Undergraduate any stream » First Year Marketing » Any year B.Com, BMS, BMM

Who are the trainers?

Ramalingam S. With 10 years of entrepreneurial and marketing experience, Ramalingam an MBA from the prestigious J.B.I.M.S. has worked across global brands like Coca-Cola, Cipla, TCS, etc. His talks on Marketing in Action across conferences, organizations and academic institutions have been sought after. He is one of the strongest proponent of applied learning over pure theory.

Pratik Rathod Regarded as an expert on Brand Strategy and Design, Pratik an MBA from the prestigious J.B.I.M.S. has been instrumental in his work with brands like Arrow, US Polo, Ed Hardy etc. With over 10 years of artistic experience, he believes in adding value to every brand he touches. His workshops on Branding and Communication is most sought after across institutions.

Download the [Brochure] (http://bit.do/miabrochure)